Course Description

The Diploma in e-Marketing is designed to provide a specialist vocational programme, linked to Professional Body requirements and National Occupational Standards where appropriate, with a strong work related emphasis. The qualification provides a thorough grounding in the key concepts and practical skills required in the relevant sectors and national recognition by employers allows progression direct into employment.

Course Contents:

• E-Business Development

• E-Business Technology

• Marketing for E-Business

• E-Business in Context

• E-Business Project

• Internet Studies

• E-Marketing Processes in Practice

• Integrated Marketing Communications

• Marketing Planning and Intelligence for E-Business

• Supply Chain Management for E-Business

Assessment

Assessment is undertaken in a variety of ways that include assignments, practical projects, presentations, critiques and in some cases examinations depending on the type of module. All assessment is designed to both assess performance and as a learning vehicle. Industry relevant topics are used in assessments wherever possible.

Career opportunities

As a recognised vocational qualification, this diploma will open doors into a range of business and IT-related positions in City firms, multinational companies, specialist consultancies and small and medium-sized enterprises across a broad range of industry sectors.

Opportunities for further study

Graduates from this course are ideally suited to continue with their studies to degree level and dependent on their level of achievement may enter either year 2 or year 3 of the degree course.

Requirements

• at least 18 years of age plus
• at least one GCE A Level pass in a relevant subject with appropriate supporting passes at GCSE
• or Certificate/Diploma in Business or in a related subject (e.g. Tourism, Hospitality and Catering)
• or appropriate work experience